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What is a brochure and what is it used for?
  • 29.12.2022

Printing is a sector in which both individuals and companies actively benefit from its products. Small-scale prints can go through the printing process, while very large prints can go through this process of companies or magazines and newspapers. There are many products used for promotional purposes in the printing house. Among these, catalogs, business cards, billboard type prints and brochure type prints are the most important print products.

In this article, we will talk about the printing of the brochure and its usage areas. For other types of printing products, you can visit zeykamatbaa.com . There is detailed information about all printing products on the site.

For What Purposes Is the Brochure Used?

The products that printing companies and printing companies of other cities in our country mostly print for companies are brochures. Brochures are versatile printing products and they are printing materials that companies with certain products need to be printed regularly.

Paper type is very important. Brochures are printed by many companies at least twice a year. This is because companies aim to introduce new products that they regularly release. Examples of sectors that commonly use brochures are clothing, food, jewelry and jewellery, and personal care sectors.

In these sectors, brochure type printing presses are printed at least twice a year. The reason for this is that new products are regularly released by companies or price changes occur in products. Moreover, we can say that companies of this type need to remind their customers of themselves on a regular basis.

We can say that the higher the quality and the more practical the design preferred in the brochure, the more likely it is for the printing press to achieve the targeted success.

Features of the Brochure

Brochure type prints serve a different purpose from catalogs and flyers, and they also differ from billboard type prints in terms of their general features. Size is very important in printing press products. We can say that brochures are the most preferred printing products because they can appeal to many people in a practical way. In brochures, the target should often be to reflect the most popular and important products to customers and to support this in 3D printing when appropriate. For example, a clothing store introduces winter clothing samples to its customers with a brochure.

In this way, it can offer almost all winter products to its customers. Brochures can be presented to people at the entrance of the stores, open to purchase, or they can be downloaded from the internet as digital brochures. You can see that companies selling cosmetics and similar products have their brochures printed 5-10 times a year. At this point, we can say that choosing a quality company in terms of printing service in Kadıköy gains importance.
Let us briefly explain the difference between brochures and catalogues. While all the products or services of the companies are listed in the catalogues, a few services or products of the companies are listed in the brochures.

The most popular and regularly offered products and newly launched products are included in the brochures. While brochures are only a few pages in size, catalogs can have a large number of pages as all the products of the company are included in the catalogues.