A highly effective brochure clearly and concisely details what your business is all about and what you can do for your customers. On the other hand, a poorly designed brochure will only attract potential buyers to your competitors.
The brochure contains various information about a company, an event, a campaign, product or service. It is typically a single layer, either birefringent or trifold. Some brochures are c-fold, others are z-fold.
Brochure
Others may think that a brochure is out of date, especially now that everything seems to be digitized. A professionally designed brochure can be an important guiding marketing strategy.
Imagine this scenario: You attend a trade show and gather influential people for the first time. In your short meeting with someone, try to learn more about each other's company, products or services.
But what happens when you take the road?
A well-designed brochure will be a reminder of what your business is all about, to him and to other people you meet. Your brochure will tell them what sets you apart from your competitors.
Tips for Designing a Good Brochure
A strong brochure can educate its readers, give the company good credibility and authority, increase the target audience, and persuade consumers to take action. Creating a quality brochure is a huge challenge for many graphic designers.
Here are 15 tips and tricks on how your graphic designer can create the best brochure design for your brand:
1. Know your purpose like the back of your hand.
To make your design effective, it's important to understand what this means. The purpose of the brochure will point you in the right direction. For a benefit concert? A contest? An ad? An event?
Learn more about the purpose of the brochure so you can choose the design accordingly. It is important to note that this is a communication design. Everything you put in the brochure is directly related to your audience.
2. Get to know your customers.
Because a brochure is a communication tool, it's important to know your target market. In this way, you can catch the areas of interest.
For example, if you're targeting food, choose something related to cooking or gastronomic delights. The more you identify the needs and wants of your target market in the brochure, the more effective it will be.
Now, if you're not aware of this type of information, take the time to talk to your salespeople or customers. Use their answers to find the best design for the product you offer and what they need.
3. Be creative, be unique.
Creativity is important to set you apart from your competition. In this time and when the creativity of designers is astounding, uniqueness is paramount.
Aim for a unique and original design. It is also important to recognize its uniqueness. Consider a design that can stand out even when mixed with other brochures on the shelf. It is recommended to strengthen the brand's identity through creativity.
4. Apply font restrictions.
Once you start designing for a project, it's easy enough to get started with the font or fonts you want to use. While it's fun to see a brochure in multiple fonts, it can be frustrating for others, especially potential customers.
Apply restrictions when choosing the font or fonts to use. If your company already has a signature font, go from there. You can use this font for the entire brochure, or add one or two more to make it appealing.
5. Go directly to the point.
This is a brochure, not a book.
Stay away from the temptation to list all your company's achievements and achievements. Avoid putting all the information about your product or service. Too much information will only confuse readers and dilute the main point of the brochure.
Instead, focus on what will grab the market's attention. Briefly mark an interest so readers can easily grasp what you're communicating with them.
6. Avoid big words.
The more complex the words you use, the less credibility you will get. You don't have to impress your audience with fuzzy words. In fact, the more you use them, the harder it is for you to convey your main point. For brochures, it's best to go with plain English.
7. Design for readers.
The challenge for many graphic designers is to prioritize design for readers and they strive to provide a comfortable experience to the jewelers.
As a designer, you need to put yourself in the shoes of your target market for the brand. If the audience responds positively to the color red, combine it with the design, even if you hate the shade. Think of it this way: you serve your readers' delight.
8. Put an emphasis on the title.
The title of the brochure should instantly tell readers what the brochure is about. For example, if it is for advertising, the headline should convey the product or service being offered and what it can do for the user.
One of the most common problems business owners have with their headlines is smearing them with company information. While essential details about the business are needed, it should not be highlighted as the title of the brochure.
9. Add a call to action.
However, if your brochure is well designed and does not contain a call to action, it will not serve its true purpose. Never think that your audience will buy your product or go to your event because your beautiful brochure has been moved. This is how it works.
Even if you have an eye-catching brochure, you should motivate the reader to contact you or access what you have to offer.
10. Choose the right colors.
This is one of the challenges of creating a great brochure. People respond differently to colors. Some will ostensibly hate a certain color, while others will get a flyer because of the color.
As with fonts, if the company has signature colors, use them. And then dive into different hues using brand colors.
11. Use high quality paper.
When it comes to marketing, fragile brochure paper is the equivalent of a weak handshake. To make a good impression and increase confidence, consider what paper you are using. Choose high-quality papers that will stand out. It may cost more than the regular and ugly ones, but it will show you care about your brand and will make an effort for your readers.
12. Add appropriate images.
A brochure without a picture is a boring brochure. Humans are visual creatures. If we're looking at something beautiful, interesting, or fun, we tend to get more attention. And text messages rarely offer this attraction. But there are images.
To make the design more reader-friendly, choose appropriate and relevant photos that relate to the main theme of the brochure. Also, avoid using generic images. If you need to invest in paid images, go this route. Or if you have the budget for a photo shoot for the brochure, then much better.
13. Facilitate feedback from your readers
Make sure your name, website, contact information, and business email appear on the brochure. If your brand has social media accounts, include those as well. It would also be a smart idea to include a QR code for the convenience of your readers.
14. Give an option.
If you have the freedom to design different designs for a single project, flex your design muscles. Brochures should not all look the same. Today's market is changing and one thing you can do with this traditional advertising medium is to have multiple brochure designs with the same information. This gives the audience the option to choose which one they like best.
15. Make the brochure worth keeping.
Aim for a long-lasting design. This means using quality paper, choosing the right fonts and colors, and adding valuable content. There must be something in the design that can increase its value and is worth it.